According to TMR analysts, the global wipes market will register a healthy CAGR of 4.1% over the period between 2017 and 2025, rising from a valuation of US$30,438.4 mn in 2015 to a revenue opportunity of US $44,580.7 mn by 2025. 

Procter & Gamble held the dominant share in the market in 2016. However, there is intense competition from Reckitt Benckiser Group and Kimberly-Clark Corporation, among others.

To stay ahead of competitors, companies are focusing on innovation by developing more effective types of products, for various applications. Geographical expansion, especially in emerging economies, is also leading growth strategy.

The report is titled Wipes Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025 – see more about it here at Transparency Market Research. 

The report includes disposable and non-disposable wipes in woven and non-woven materials; plus household cleaning tools — and products used by the automotive, food, and health care industries. 

Photo: Graphic by Transparency Market Research